intu Victoria Centre, Nottingham

intu Victoria Centre is at heart of Nottingham, one of the UK’s most popular city centres

For local people or visitors to the city looking for the best shopping and eating experiences, the refurbished intu Victoria Centre?has it all – top brands and great new restaurants?in the pipeline.

With its landmark entrance and popular anchor stores of John Lewis and House of Fraser, intu Victoria Centre is the chosen destination for 23 million shopping visits a year. Its recent £42 million makeover has transformed it into a modern and contemporary retail space that is enticing new brands such Kiko, Swatch, Lovisa?and Superdry to the city of Nottingham for the first time.

The Clocktower dining quarter is attracting a host of new restaurant names and is generating a new vibrant night-time culture in the city. This investment means intu Victoria Centre now boasts an atmospheric casual dining space with a range restaurants to choose from, extending the opening hours of the centre and attracting people from further for longer.?


ABC1 customers


female customers


catchment population


weekly repeat visitors


annual footfall

The future

The £42 million transformation of intu Victoria Centre has created a stylish, contemporary retail space that has enticed new and exciting brands such Kiko, Swatch and Superdry to the city of Nottingham for the first time. Existing tenants, such as Boost and Three, have upsized.

Alison Woodall

Senior asset manager, intu

I’m pretty excited to have been given the task of blogging about what’s cool and what’s not in this new world of eating and drinking in the heart of Nottingham.

Eating my way round the world at intu Victoria Centre

Our re-model and refresh of intu Victoria Centre is now complete and included a full upgrade of the centre and its finishes, including structural changes such as removing staircases and walkways to open up visibility throughout the mall, reconfiguration of space to create enhanced shop frontages, new ceilings, remodelled bulkheads, new flooring materials, lighting and upgraded customer toilet facilities.

The project has delivered a prominent new southern entrance and a two-level catering cluster centred on the Grade II listed clock tower. The new catering cluster will boast some exciting new operators in?Nottingham.

The re-model and refresh of intu Victoria Centre is just the first step in our vision for Nottingham

The masterplan

intu has plans that will extend and upgrade both intu Victoria Centre and intu Broadmarsh, bringing new brands, restaurants and leisure spaces to re-establish Nottingham's status as the top shopping destination in the Midlands

The re-model and refresh of intu Victoria Centre was our first step in the major improvements planned for Nottingham’s two main shopping centres over the next few years. These plans include the?redevelopment of intu Broadmarsh and?a wider development and extension of intu Victoria Centre for which planning permission was granted on 8 July 2014.?

In June 2015, Nottingham City Council approved plans?for the proposed transformation of intu Broadmarsh. The decision reflected?the overwhelming support received during public consultation when 90% of those who completed a questionnaire supported intu’s proposals.

The redevelopment of the shopping centre will create a modern destination for customers to shop, eat, relax and socialise throughout the day and evening. In addition, it will create an improved new route through the centre forming a new southern gateway into the city.


Along with our work at intu Victoria Centre, we now have a great opportunity to create something special for Nottingham. We look forward to working together with the Council to move the project forward.

Martin Breeden
Development director, intu

Helping your business flourish

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At intu we're in the business of helping retailers and brands flourish, whether that's through leasing space in our prime retail and leisure destinations, commercialisation activations or online through our multichannel platform

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intu Victoria Centre

Leasing information

For more information, contact

Retail and F&B agent - Alan Pearson

Job title FHP


Phone 0113 235 0860


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Time's ticking by

At Nottingham’s intu Victoria Centre, intu refurbished the infamous, water-powered Emett Clock after contacting the Rowland Emett Society. Long a place that families would visit, it now reinforces the connection with the centre’s past and the city’s famous son.